What’s not to like? Richly subtle, contemporary perfumes, a glorious concept, a visionary client and the sheer joy of promoting a luxury brand that also comes with a conscience. When we were approached to design and build a website, produce box and label packaging and source photography for Nudeite Parfum, we didn’t think twice. Call it naked ambition or self-indulgence, we don’t care. Nudeite Parfum is a natural perfume house and design collective. Its product development is based on building fair, sustainable and ethical relationships with partners around the world, from the Ghanian women who take pride in supplying high grade natural shea butter to the ceramic artist, Kate Schuricht, who designs and produces individual, handmade, keepsake vessels into which each fragrance blend is poured; its mood captured, reflected and stored. Nudeite Parfum fuses artisan crafts with homage to minimalist beauty, expressed through a collection of individual fragrances made from the highest quality natural ingredients. Abhoring animal testing of any kind, the Nudeite aesthetic is to live life to the full, but to care about how this is done. Twelve fragrances, plus a cream and a solid perfume. A marketing message that’s pure and unadorned.
And for ego?
A new business venture, with minimal client contact. ego designed and built the Nudeite website, with full CMS and built in Magento. We also designed packaging for all products, without having had a single conversation with our client. Nothing adorned. Nothing superfluous. The result? Judge for yourself.
Call us in for a cuppa and a chat (and a biscuit, if that’s not pushing our luck). Despite our name, we’re surprisingly ego-free. And we won’t want to keep banging on about us. We’d like to hear about you.