Why great websites deserve great photographs
There are 4 important elements that matter when it comes to your website – design, functionality, copy and images. When we say matter we mean from both the perspective of visitor experience and search engine rankings.
Many recognise that the first two – design and functionality – are areas beyond their own technical capability and leave it to the experts. It seems copy and images, however, are fair game! Many clients choose to supply their own photos and text for a number of reasons: they perceive it will be expensive to commission professional photography and copy writing; they don’t imagine that someone outside the company could ever know it well enough to write about it; they don’t think that they have anything interesting to photograph; or they just think that they have enough know-how to have a go themselves. Sometimes they do. Often, they don’t.
If you are investing in having a professional website created for you, you could be failing to maximise that investment by filling it with content that doesn’t live up to the design. Brand messages are conveyed through the look of the site, the words on the site and the visual imagery.
What’s in a picture?…
Actually, quite a lot. Using photos on websites fulfils a number of important functions; they create interest, break text up on the page, are a great opportunity for SEO, illustrate your products and services, reinforce your brand and can create an emotional response. Photos of your staff can humanise your organisation; the use of light, colour and imagery can communicate an ethos and brand values; great product shots can inspire and so on. In short, they need to be good.
So, what are the options?
Take your own photos
This can be a good solution but you need someone in the company with an eye for detail and composition. They need some creativity and a decent brief and, functionally speaking, they need a half decent camera and some good lighting. Not to mention time.
Stock photography can be great. You can source pretty much any image from stock sites such as iStock and they are high standard professional shots. The trouble is that the images are pretty generic and you run the risk of the same ones popping up on lots of different sites – how many times do you see the same photo of smartly dressed business men sealing a deal with a handshake? Quite a lot.
Commission professional photography
People often perceive professional photography as expensive but it doesn’t have to be when you consider the value you get. The images you get will be completely personal to your company, will be consistent with your brand, free to use for any marketing materials, online platforms and PR and you won’t see them on anybody else’s website. Because they are professional they will enhance the design of the site and reflect the messages communicated through the copy – maximising your investment. Plus, a half day photography session probably costs less than you think.
Win a FREE website with professional photography!
Because we believe passionately in the value of combining good web design with good photography we’re running a fabulous competition, in conjunction with Red Square Photography, for a local business, charitable organisation or group to win a FREE WEBSITE INCLUDING PROFESSIONAL PHOTOGRAPHY! The lucky winner will receive a half day photo shoot of their premises and team plus a professionally designed website with free hosting for 1 year and a co.uk domain. For your chance to win click here